Our vision is to develop a sustainable business model that embraces the entire value chain and contributes to the Sustainable Development Goals (SDGs). The 17 goals set by the United Nations Development Programme (UNDP) address the issues of eradicating poverty, protecting our planet and enabling everyone to enjoy peace and prosperity. These create a global agenda that requires action from local governments, public institutions and businesses. The organization’s initiative aims to create shared value by making the SDGs part of our sustainability vision.